Answers to commonly asked questions

Many common questions are answered on this page.
If you don’t find yours, drop me a note and I’ll get right back to you.

I provide intelligent marketing and operations support for online marketers and entrepreneurs.

By taking the time to understand your business and clientele, I can implement your marketing tasks and maintain your online systems without a lot of hand-holding from you, allowing you to work in your zone of genius and enjoy the growth of your business. 

Please click here to see my current service package offerings.

Here are some examples:

~ Blogging – this may include formatting, SEO, graphics creation, proofreading, links, sourcing and inserting relevant images, image optimization, adding Call to Action (“CTAs”), attaching content upgrades for easy download, scheduling, and other related tasks.

~ Email Marketing – this may include email drafts (including proofreading, formatting, image or graphics sourcing and insertion, headline, etc.), list maintenance, automation creation, scheduling, autoresponders, and more.

~ Graphic Design – content upgrade (aka lead magnet aka opt-in freebie) design, social media graphics, infographics, blog graphics,  and more. 

~ Social Media – this may include image and graphics creation and optimization, scheduling, caption writing, hashtag research, profile optmization, and more.

~ Content Repurposing – your podcast or video becomes a blog post, a slide deck, social media posts for Pinterest, Facebook, LinkedIn, Twitter, and Instagram, and maybe even a new product you can sell. Create content once and use it multiple times in multiple places.

~ Analytics – track website, social media, and other metrics on a monthly and quarterly basic. Create reports as needed. 

~ Client Testimonials – never lose track of another testimonial. Create and maintain a collection of all the testimonials you receive, anywhere on the web (social media, your website, email, etc.) in one place and use them on your website and other marketing collateral. Updating your sites with new testimonials amplifies your good reputation!

~ Research – Need to switch social media scheduling tools? Want to set up a task management platform? I can research and identify good choices for you to try and assist in setting up and migrating to new tools.  

This is just a sampling of some common tasks.  There are many more possibilities, depending on your unique business and marketing system. 

Online tools change often, and new ones pop up every day, as I’m sure you know!  I love learning new tools and have experimented with many (sometimes it feels like I’ve used every tool under the sun!). 

Here are my current favorite platforms:

~ Google Suite (Gmail, Google Drive, Sheets, Docs, Slides, Forms, Analytics, etc.)
~ WordPress, Elementor Pro
~ ActiveCampaign
~ Canva
~ Dubsado
~ Tailwind
~ SocialReport
~ Asana
~ Zapier

I have worked with many others as well and am quick to learn new ones.  

If you are wondering about something in particular, just drop me a note and ask!

Although the packages on my Services page are my core services, in some cases I may be able to help you with a customized or one-time service. 

Please continue reading through the rest of this page before booking a call to discuss this option. 

Yes, there are! Thanks for asking. 

One of the joys of owning my business is having complete autonomy over what I will and won’t do! 

Here are my no-gos: 

~ Phone-related Services:

I’ve spent too many years on the phone. One of the many reasons I now have an online business is to avoid phones as a regular part of my work. 

Obviously, I do use the phone occasionally to communicate with my clients. But I do not offer any phone-related services such as call screening, customer calls, appointment setting, etc. 

If you require regular phone services as part of your support, I’m afraid I am not the right assistant for you. 

~ Transcription

There are a lot of great automated and low-cost transcription services available. Please plan to utilize one of these when you have transcription needs.

However, if the end result needs a little tweaking and clean-up – bring it on! But, as a general rule, I don’t do straight transcription from raw voice or video.  

~ Copywriting

Copywriting is a specialized skillset unto itself. If you are looking for copy that is guaranteed to achieve a certain goal, please look for a copywriter specialist who is trained and experienced in that craft. 

If you just need drafts of email newsletters, social media posts, etc. – we are good to go! 

I work with people just like you. You love your business and are really good at what you do. You to focus in your Zone of Genius and release the maintenance tasks that are a necessary part of business.  Depending on the type of business you have, you may also need someone to handle marketing tasks for your clients. 

I work with many different types of clients, but they all have these things in common:

  ~ have a stable revenue-producing business model
  ~ business is growing and have more than enough work to delegate
  ~ are looking for a long-term, collaborative partner to support business growth
  ~ value hard work but realize there is much more to life than that

I work with consultants, coaches, online course creators, authors, speakers, and more! If you need help with implementing marketing tasks or managing business operations, we just may be a perfect match.

Please know that I’m very selective about the businesses and clients I work with and (gently) turn away those who aren’t suited for my services. My packages are NOT for those who:

  ~ are just starting out in business
  ~ don’t have enough money coming in
  ~ don’t have enough regular work to delegate
  ~ don’t have a proven revenue model

The last thing I want is to be a source of stress or a big expense that can’t be justified.

Additionally, I do NOT work with (without exception):

  ~ micro-managers 
  ~ business owners without a clear vision of where they want their business to go and who accept responsibility for running it 

I can help manage your business, set up systems and processes to improve efficiency and flow, but I can’t take over your business full time while you go live on an island.  No hate if that’s your dream – who wouldn’t want that?  It’s just not who I work with.  If that’s you, I respectfully request that you move on and I hope you understand why.  We would probably not work well together and I wouldn’t want you to waste time or money with me. Is that fair? 

Small clientele
The number of clients I accept at any one time is kept to a minimum so that you are guaranteed to get personal attention and quick turnaround.

Marketing specialization
I specialize in digital marketing and operations support rather than offering general admin services. My clients include coaches, authors, speakers, marketing consultants and others, but they all share this method of marketing.  You may also hear it called content marketing or inbound marketing.  This may include activities such as:

~ email marketing
~ blogging
~ social media
~ content repurposing
~ and much more

No hourly rates
I do not work by the hour. I’ve found that my clients love the fact that they are paying for my expertise rather than my time and don’t have to worry about how long it takes me to do tasks. Plus, they aren’t hit with a giant invoice when they’ve had a heavy month or feel like they’ve wasted money if they didn’t use up their hours. It’s a win-win for both sides.

Billed in advance
Finally, monthly fees are paid in advance before work is done. This prevents any issues with work being delayed due to late payments and helps maintain the most productive, positive, and collaborative relationship. 

Great question! I work a little differently from some other virtual support professionals you may have seen or spoken to. I do not charge by the hour but instead, offer customized monthly packages.

My business is to help you build YOUR business. 

To achieve this, I take the time to understand your business and clientele so your marketing and online systems can be maintained without a lot of hand-holding from you.

My packages are created based on the client’s profile and I am paid for my expertise, rather than for my time. This works well for both me and my clients for many reasons, including:

Focus on Excellence
In my experience, time tracking puts focus on the wrong metrics for growth and a good working relationship. A monthly package, on the other hand, means there is no worry on either side about how long tasks take or how many hours are left in a monthly retainer.  This puts the focus back where it belongs – on working together as a team to execute with excellence. 

Quality of Work
Some VAs may reach their hourly allotment and just stop working, leaving their clients high and dry.  Or they may charge 3 hours for a task that only took 30 minutes. These issues do not happen with a pre-set package where tasks are done right, however much time that takes.

Cash Flow Clarity
Monthly packages provide cash flow clarity for both sides – for me and for my clients. We each know exactly how much we have coming in and going out each month, so there are no surprises. This is one element of building a collaborative relationship that results in maximum value.

I established my business, A Clever Cat, in 2016 after 20+ years as a corporate Executive Assistant. 

Working with Fortune 500 executives for so many years finely honed my attention to detail, organizational skills, and other skills critical to providing impeccable service. 

During those years, I also helped friends and clients with their digital marketing and online businesses. I discovered I loved helping move the needle for small business owners! 

In my current role as a marketing and operations assistant, I partner with solopreneurs and other small business owners to reliably implement their marketing tasks with precision and manage their online systems with minimum hand holding. 

My role in your company boils down to one simple thing: To give you the time and space to be the CEO you are.

This allows you to:

~ Work ON your business instead of in it

~ Focus your time and energy in your zone of genius

~ And enjoy growing your business again

~  Be confident that your marketing engine is running smoothly without having to constantly hold your assistant’s hand

~ Know that your business systems are up to date in the hands of your capable, trustworthy assistant

~ Stop feeling frustrated and overwhelmed by all the moving parts of your business (email marketing, blogging, social media, content repurposing, graphic design, website maintenance – and all the rest!).

~ Stop being the “go to person” for every task

~  Get off the hamster wheel of repetitive tasks (like spending hours proof-reading and formatting blog posts)

~ Feel relaxed and assured that your business is supported by a trustworthy and proactive assistant who is as invested in the success of your business as she is in her own. 

~ Enjoy working in your zone of genius and the natural growth your business. 

These are just some of the benefits you’ll experience when working with me. 

I try to make the process as simple as possible because I know you are very busy. 

1.  The first step is to read through this page fully in order to get a feel for what I do and if I am the best choice for what you need right now.

2.  Next, we schedule a 15-minute Get Acquainted Call which will help us both determine if we are a fit for each other. During this call we’ll get to know each other a little bit, go over a few questions that will help identify what is working in your business, what is not, and how I can help you. By the end of this call, we should both have enough information to determine whether working together would be beneficial for us.

3.  If we decide to work together, we sign an agreement, the first invoice is paid, and we move forward in the process of on-boarding you as a client.

Yes, I encourage it! 

You’ll find client testimonials sprinkled throughout my site which are linked to their websites. See if one resonates with you, perhaps because the person is in your profession, industry, or maybe you even know them. 

Feel free to email them and ask what it was like working with me.  

For instance, I invite you to get in touch with Robyn Kyberd at Optimise + Grow Online and ask her about me! 

Of course! If you have a couple of questions, just email me at and I’ll be happy to answer.  

Ready to get started?

Schedule your Get Acquainted Call

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