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	<title>A Clever Cat &#187; Case Studies</title>
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		<title>Case Study:  Create Book Buzz with Author Websites</title>
		<link>http://aclevercat.com/author-websites/</link>
		<comments>http://aclevercat.com/author-websites/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:35:48 +0000</pubDate>
		<dc:creator>Valerie</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://aclevercat.com/?p=935</guid>
		<description><![CDATA[An author website is necessary to start building your fan-base BEFORE your book is published.  Wordpress makes it easy.]]></description>
			<content:encoded><![CDATA[<div id="attachment_937" class="wp-caption alignright" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: right;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/cat-typewriter1-300x165.jpg" alt="cat with typewriter" title="cat with typewriter" width="300" height="165" class="size-medium wp-image-937" />
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Photo by <a href="http://www.flickr.com/photos/jwilde/4236404596/">Underwhelmer</a></p>
</div>
<p>Do you dream of writing the Great American Novel?  Of adoring fans and endless royalty checks?  Do you wistfully imagine your picture on the back cover of a NYT Bestseller?</p>
<p>These days, just writing the book isn&#8217;t enough.  There&#8217;s a lot of competition out there vying for that publisher&#8217;s attention.  </p>
<p>To help land a publishing contract, a lot of writers are creating author websites to help build their fan-base and create a buzz.  Thank goodness for the Internet, huh?</p>
<p>Today&#8217;s case study shows how to use WordPress to create a simple author website.  </p>
<h2>Case Study:  ChroniclesOfSilence.com</h2>
<div style="margin: 0 0 0 50px;"><strong>Author:</strong>  Scott Farrell<br />
<strong>Book Title:</strong>  Chronicles of Silence<br />
<strong>Link:</strong>  <a href="http://chroniclesofsilence.com">ChroniclesOfSilence.com</a></div>
<p>Scott is a published non-fiction author, but this is his first attempt to publish a novel.  <strong>Chronicles of Silence</strong> is meant for the young adult audience and is an exciting action story based upon the only female Knight of the Round Table.</p>
<p>Scott&#8217;s main business is the <a href="http://chivalrytoday.com">Chivalry Today Educational Program</a>, where he shows how the Code of Chivalry can be an excellent guide for modern behavior.  It wasn&#8217;t a far leap for his interest in the Middle Ages and the Code of Chivalry to lead to a novel, as well.  </p>
<div id="attachment_936" class="wp-caption alignleft" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><a href="http://aclevercat.com/wp-content/uploads/2010/03/cos1.jpg" rel="shadowbox[post-935];player=img;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/cos1-300x197.jpg" alt="ChroniclesOfSilence.com" title="ChroniclesOfSilence.com" width="300" height="197" class="size-medium wp-image-936" /></a>
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">ChroniclesOfSilence.com Home Page</p>
</div>
<p>&nbsp;<br />
To create some separation between this new book and his regular business, Scott asked me to create a simple website just for his novel.  </p>
<h3>Site Planning</h3>
<p>The first step was to map out how he wanted the site to flow.  What pages and information did he want to display?  Scott decided on the following:</p>
<ul>
<li>Static home <a href="http://aclevercat.com/post-vs-page">Page</a> featuring information about the setting and how his idea for the book came about</li>
<li>About the Author page</li>
<li>Contact Page</li>
<li>Sidebar links:
<div style="width: 0 0 0 50px;">
<ul>
<li>excerpt</li>
<li>fan art gallery</li>
<li>information about female knights</li>
</ul>
</div>
</li>
</ul>
<p>Follow these step by step instructions to create a quick site like Scott&#8217;s.</p>
<p>&nbsp;</p>
<h3>Step 1:  Create Pages</h3>
<p>Remember, Pages are different than Posts.  See the <a href="http://aclevercat.com/post-vs-page">Post vs. Page</a> article for a complete breakdown of how they are different.</p>
<div id="attachment_939" class="wp-caption alignleft" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><a href="http://aclevercat.com/wp-content/uploads/2010/03/add-new-page.jpg" rel="shadowbox[post-935];player=img;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/add-new-page-300x169.jpg" alt="add new page" title="add-new-page" width="300" height="169" class="size-medium wp-image-939" /></a>
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Adding a New Page</p>
</div>
<div style="margin: 0 0 0 50px;">&nbsp;
<ul>
<li>Go to Pages>>Add New</li>
<li>Create a Page for home page</li>
<li">Click the Publish button on the right side</li>
<li>Go to Pages>>Add New</li>
<li>Create a Page for the blog</li>
<li">Click the Publish button on the right side</li>
<li>Repeat steps for About and Contact Pages</li>
<li>Don&#8217;t forget to hit &#8220;Publish&#8221;</li>
</ul>
</div>
<p>&nbsp;<br />
<br />&nbsp;</p>
<h3>Step 2:  Static Home Page</h3>
<div id="attachment_938" class="wp-caption alignleft" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><a href="http://aclevercat.com/wp-content/uploads/2010/03/set-home-page.jpg" rel="shadowbox[post-935];player=img;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/set-home-page-300x187.jpg" alt="set home page" title="set-home-page" width="300" height="187" class="size-medium wp-image-938" /></a>
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Setting a Static Home Page</p>
</div>
<div style="margin: 0 0 0 50px;">&nbsp;
<ul>
<li>Go to Settings>>Reading</li>
<li>Under Front Page Displays, choose &#8220;A Static Page&#8221;</li>
<li>Select correct Page from dropdown</li>
<li>Select correct Page for blog from dropdown</li>
<li>Click Save Changes at bottom of screen</li>
</ul>
</div>
<p>&nbsp;<br />
<br />&nbsp;<br />
<br />&nbsp;</p>
<h3>Step 3:  Create Sidebar Links</h3>
<p>Scott wanted these links to go to a category, rather than an individual post, so that he could add additional information later.  To achieve this, we took the following steps:</p>
<div id="attachment_940" class="wp-caption alignleft" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><a href="http://aclevercat.com/wp-content/uploads/2010/03/categories.jpg" rel="shadowbox[post-935];player=img;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/categories-300x169.jpg" alt="manage categories" title="manage categories" width="300" height="169" class="size-medium wp-image-940" /></a>
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Manage Categories Page</p>
</div>
<p>&nbsp;<br />&nbsp;
<div style="margin: 0 0 0 50px;">
<ul>
<li>Go to Posts>>Categories</li>
<li>Create a category and click the Add Category button at the bottom</li>
<li>Repeat for each category</li>
</ul>
</div>
<p>&nbsp;<br />
<br />&nbsp;</p>
<div id="attachment_943" class="wp-caption alignleft" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><a href="http://aclevercat.com/wp-content/uploads/2010/03/category-widget-e1268154303780.jpg" rel="shadowbox[post-935];player=img;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/category-widget-e1268154303780-300x128.jpg" alt="category widget" title="category-widget" width="300" height="128" class="size-medium wp-image-943" /></a>
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Adding a Widget</p>
</div>
<p>&nbsp;
<div style="margin: 0 0 0 50px;">
<ul>
<li>Go to Appearance>>Widgets</li>
<li>Drag the Categories Widget to your Sidebar</li>
<li>Enter the widget Title and click &#8220;Save&#8221;</li>
</ul>
</div>
<p>&nbsp;<br />
<br />&nbsp;<br />
<br />&nbsp;</p>
<h3>Create Posts</h3>
<p>Now that we&#8217;ve created these lovely sidebar links, we need to put something there for people to see when they click on them!  </p>
<div id="attachment_942" class="wp-caption alignleft" style="width: 310px;  border: 1px solid #dddddd; background-color: #f3f3f3; padding-top: 4px; margin: 10px; text-align:center; float: left;"><a href="http://aclevercat.com/wp-content/uploads/2010/03/add-new-post.jpg" rel="shadowbox[post-935];player=img;"><img src="http://aclevercat.com/wp-content/uploads/2010/03/add-new-post-300x169.jpg" alt="add new post" title="add-new-post" width="300" height="169" class="size-medium wp-image-942" /></a>
<p style=' padding: 0 4px 5px; margin: 0;'  class="wp-caption-text">Add New Post page</p>
</div>
<p>&nbsp;
<div style="margin: 0 0 0 50px;">
<ul>
<li>Go to Posts>>Add New</li>
<li>Add a Title in the top box</li>
<li>Create your post in the main edit box</li>
<li>Select the category on the right side</li>
<li>Save by clicking the Publish button</li>
<li>Repeat to create posts for each category</li>
</ul>
</div>
<p>&nbsp;<br />
<br />&nbsp;</p>
<h3>Summary</h3>
<p>As you can see, the steps to create a simple Author&#8217;s Website are pretty quick and easy.  Many more features can be added with not much more effort.  It takes a lot longer to compose the Post and Page content than it does to create the site itself.<br />
<br />&nbsp;</p>
<h3>Questions?</h3>
<p>What are your questions about creating an author website?  Do you plan to create a website for your novel or book?  Leave a comment and let&#8217;s talk about it!<br />
<br />&nbsp;</p>
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